\u4e54\u00b7\u5409\u62c9\u5fb7\u8bf4\u8fc7\uff1a\u201c\u5728\u4f60\u628a\u5546\u54c1\u63a8\u9500\u7ed9\u5ba2\u6237\u4e4b\u524d\uff0c\u4f60\u5fc5\u987b100%\u5730\u4e86\u89e3\u5ba2\u6237\u3002\u201d\u673a\u9047\u603b\u662f\u503e\u5fc3\u4e8e\u5df2\u7ecf\u505a\u597d\u51c6\u5907\u7684\u4eba\u3002<\/p>
Joe Girard said, “You have to know 100 percent of the customer before you can sell to them.” Chance favors the prepared mind.<\/p>
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To use a marketing industry saying: “the customer is on your side.” Salesmen should get into the habit of exploring potential customers at any time, because customers are everywhere. Joe Girard has his business cards flying, and he’s always looking for customers. Every salesman should try to get more people to know what he does and what he sells. There is no lack of customers in the world, but the lack of eyes to find customers, to develop the habit of finding potential customers at any time. If we all acted like Joe Girard and treated every person who came in front of us as a customer, we would all have a substantial customer base. Because in the market economy society, whether it is an enterprise or an individual, it is possible to be the purchaser of a certain commodity or the enjoyment of a certain service. A good salesman should optimize their own image at any time and anywhere, pay attention to their own words and deeds, remember their job responsibilities, customers everywhere, everywhere. You must already know a large number of people who could be potential customers for your product or service. There is no denying that even a person with little social interaction has family and friends, and these are resources. One person leads a circle of people. That’s the quickest way for a salesman to make friends. Reach out to your friends and relatives, even if they can’t be your clients. The first rule of finding leads is to never assume that someone can’t help you build a business relationship. They may not be a prospect themselves, but they may know someone who could be your customer.<\/p>
\u201c\u6211\u5f88\u6b23\u8d4f\u60a8\u7684\u5224\u65ad\u529b\uff0c\u6211\u5e0c\u671b\u542c\u542c\u60a8\u7684\u89c2\u70b9\u201d\u8fd9\u53e5\u8bdd\u4e00\u5b9a\u4f1a\u4f7f\u5bf9\u65b9\u89c9\u5f97\u81ea\u5df1\u91cd\u8981\uff0c\u5e76\u4e14\u613f\u610f\u5e2e\u52a9\u4f60\u3002\u4e0e\u4eb2\u5bc6\u7684\u670b\u53cb\u8054\u7cfb\u4e4b\u540e\uff0c\u518d\u8f6c\u5411\u8ba4\u8bc6\u7684\u4eba\uff0c\u5982\u679c\u65b9\u6cd5\u6b63\u786e\uff0c\u591a\u6570\u4eba\u5c06\u4e0d\u4ec5\u7ed9\u4f60\u63d0\u51fa\u6070\u5f53\u7684\u5efa\u8bae\uff0c\u8fd8\u6709\u53ef\u80fd\u8ba9\u4f60\u5f97\u5230\u4e00\u4e2a\u5927\u5ba2\u6237\u3002<\/p>
“I appreciate your judgment and I’d like to hear your point of view” is a surefire way to make the other person feel important and willing to help you. Connect with a close friend, then move on to someone you know, and if you do it right, most of them will not only give you the right advice, but they may also lead you to a big client.<\/p>
\u4e0d\u4f46\u8981\u8003\u8651\u5728\u751f\u610f\u4e2d\u8ba4\u8bc6\u7684\u4eba\uff0c\u8fd8\u8981\u8003\u8651\u653f\u5e9c\u804c\u80fd\u7ba1\u7406\u90e8\u95e8\u3001\u534f\u4f1a\u7b49\u884c\u4e1a\u7ec4\u7ec7\uff0c\u8fd9\u4e9b\u7ec4\u7ec7\u5e26\u7ed9\u4f60\u7684\u662f\u5176\u80cc\u540e\u5e9e\u5927\u7684\u6f5c\u5728\u5ba2\u6237\u7fa4\u4f53\u3002\u7ed3\u8bc6\u50cf\u4f60\u4e00\u6837\u7684\u63a8\u9500\u5458\u3002\u53ea\u8981\u4f60\u4e0d\u662f\u4ed6\u4eec\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u4ed6\u4eec\u4e00\u822c\u90fd\u4f1a\u548c\u4f60\u7ed3\u4ea4\uff0c\u5373\u4fbf\u662f\u7ade\u4e89\u5bf9\u624b\uff0c\u4f60\u4eec\u4e5f\u53ef\u4ee5\u6210\u4e3a\u670b\u53cb\uff0c\u548c\u4ed6\u4eec\u641e\u597d\u5173\u7cfb\uff0c\u4f60\u4f1a\u6536\u83b7\u5f88\u591a\u7ecf\u9a8c\uff0c\u5728\u5bf9\u65b9\u62dc\u8bbf\u5ba2\u6237\u7684\u65f6\u5019\u4ed6\u8fd8\u4f1a\u8bb0\u7740\u4f60\uff1b\u82e5\u4f60\u6709\u5408\u9002\u4ed6\u4eec\u7684\u5ba2\u6237\uff0c\u4f60\u4e5f\u4e00\u5b9a\u8981\u8bb0\u7740\u4ed6\u4eec\uff0c\u989d\u5916\u7684\u4e1a\u7ee9\u4e0d\u8bf4\uff0c\u4f60\u8fd8\u4f1a\u5f97\u5230\u975e\u5e38\u5f97\u529b\u7684\u5546\u4e1a\u4f19\u4f34\u3002<\/p>
Consider not only the people you know in your business, but also the government departments, associations and other industry organizations that give you a huge pool of potential customers behind them. Get to know salespeople like you. As long as you are not a competitor, they will generally make friends with you. Even if you are a competitor, you can become friends with them. You will gain a lot of experience and they will remember you when they visit customers. If you have the right customers for them, you must also remember them, and you will get very good business partners in addition to additional performance.<\/p>
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Strive to do more than your average salesperson can. This will help you build long-term relationships, build credibility, and get referrals. Showcases are one of the most important ways to reach potential customers. You need to have someone to collect information about them, their interests and answer their questions on the spot.<\/p>
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There are many special directories or data materials available for sale with names and addresses, and you can buy the directory you need. In addition, many trade associations or authorities have directories of their members or subordinate organizations. Many business directories categorize companies by size, location, and nature of business. These directories are a great starting point for finding new prospects. Large directories containing the names and addresses of company executives, factory addresses, financial data, and related products can be found in large public or university libraries.<\/p>
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Most salespeople have their own customer databases, such as Iping Hara and Joe Girard, who have first-hand information about their customers and can make timely attacks to win them. Joe Girard says, “No matter what you’re selling, the best thing you can do is make a customer believe, and truly believe, that you like them and care about them.” If the customer thinks well of you, your chances of a deal are increased. To make customers believe that you like him, care about him, then you must understand the customer, collect all kinds of customer information. So if you take a little time each day to get to know your customers, prepare for them, and pave the way for them, you’ll have them. Joe Girard believes that the salesman should be like a machine, with the function of a tape recorder and a computer, in the process of communicating with customers, the customer said useful information are recorded, from which to grasp some useful materials. “When creating your card profile, write down everything you know about clients and prospects — their children, hobbies, degrees, jobs, accomplishments, places they’ve traveled, ages, cultures, and anything else that can be related to them — that can be useful marketing intelligence,” says Joe Girard. These materials will help you approach the client and enable you to effectively discuss issues and topics of interest to the client. With this information, you know what clients like and don’t like, and you can make them talk, elate, dance\u2026 As long as you can make your customers happy, they won’t let you down. You can’t just rely on memory to understand your customers.<\/p>
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Setting up a customer profile may seem like a time-consuming process, but it brings a lot of convenience. More importantly, you can grade the customer’s purchase degree on the customer profile, so that when formulating sales strategy, customers will be clear at a mile, saving not only time, but also a lot of human and financial resources. If the visit to customers after the end of the salesman to visit the situation, the results of the negotiation, the time and place of the next appointment and the general content of the record. As for other aspects of the information obtained, such as the relationship between the customer unit responsible for buyers and leaders and decision makers, appropriate marketing preparation, predetermined marketing methods and visit time should also be recorded one by one, in order to summarize the experience in time, according to the prior plan to carry out marketing activities.<\/p>
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Customer profiles, including: customer name or name, buy the executive, the level of customer, the customer’s address, telephone, E-mail, QQ, etc., the customer’s demand, the financial position of the customer, the customer’s operating conditions, the customer purchasing status, customer credit conditions, the customer’s foreign relations, business contacts, document and document date, client data unified Numbers, notes and other related projects.<\/p>
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The following matters should be paid attention to in the filing management of customer files: Do you fill in the file immediately after visiting the customer? Are all the details on the file complete? Is customer information made full use of and kept accurate? The supervisor shall instruct the salesman to fill in the customer files carefully. It’s better to set up a special file in the company’s computer and assign someone to manage it.<\/p>","protected":false},"excerpt":{"rendered":"
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